Beverage TMS ROI Case Study Colombia: $1.4M Savings in 14 Months
Numbers don’t lie. This detailed case study shows the exact ROI a Colombian beverage company achieved after implementing a modern TMS.
Company: Bebidas del Valle S.A. – a 180-truck fleet producer of juices, nectars, and carbonated drinks based in Cali with distribution across 14 departments.
Challenge: Rising fuel and driver costs, 34% empty-mile ratio, frequent temperature excursions leading to $180k annual spoilage, and poor visibility for retail customers.
Solution: Implemented a cloud-native TMS with strong cold-chain modules, predictive routing, automated GUIA generation, and full ERP integration.
Results at 14 Months
- Transportation cost per hectoliter delivered: –24%
- Empty miles: reduced from 34% to 13%
- OTIF to retail: improved from 71% to 93%
- Spoilage claims: –81%
- Total verified savings: COP $5.8 billion (~USD $1.4 million)
- ROI achieved in 5.2 months
Implementation Journey
The project followed a 5-phase approach: diagnostic, data cleansing, pilot on Bogotá-Cali lane, full rollout, and continuous improvement with embedded analytics. Change management included driver training on mobile apps and weekly leadership scorecards.
Detailed financial breakdown and calculation methodology are available in our general framework Calculate TMS ROI Colombia.
Lessons Learned
- Starting with a single high-volume corridor delivered quick wins that secured executive sponsorship.
- Integrating IoT temperature sensors directly into the TMS was the highest-ROI module.
- Weekly exception reviews using the TMS dashboard reduced reactive firefighting by 67%.
Is This Achievable for Your Operation?
Bebidas del Valle’s profile (mid-sized fleet, mixed warm and cold products, national distribution) is common across Colombia. The same platform and methodology can be replicated with similar results.
Take action today.
Request a customized ROI projection for your beverage fleet. Our team will analyze your last six months of freight invoices and deliver a data-backed business case within one week — at no cost.

