Case Study: How a Colombian Flower Exporter Cut Costs 31% With Modern TMS
See exactly how a major Colombian flower exporter transformed its logistics operations and achieved dramatic results with the right TMS solution.
FlorExporta, one of Colombia’s top five flower exporters, faced increasing pressure from Dutch auction houses and North American retailers demanding faster, more sustainable, and more predictable logistics.
The Challenge
- 22% of shipments missing connecting flights at Bogotá’s El Dorado airport
- High claims rate due to temperature excursions
- Manual processes consuming 180+ hours per week in administrative time
- Limited visibility for international customers
The Solution: Specialized TMS Implementation
After a rigorous vendor selection process, FlorExporta selected a cloud-native TMS with strong cold-chain monitoring, automated phytosanitary documentation, and advanced consolidation algorithms.
Implementation Journey
The project was completed in 14 weeks with minimal disruption to peak export seasons. Key success factors included strong executive sponsorship and dedicated local implementation partners familiar with Colombian flower logistics.
Results Achieved (First 12 Months)
- 31% reduction in total transportation cost per stem
- 43% faster invoicing and payment cycles through automated electronic documents
- 99.4% on-time performance to international auctions
- 67% reduction in administrative labor hours
- Complete carbon emissions dashboard now shared with European customers
Technical Highlights
The TMS integrated with their existing ERP, temperature monitoring devices on all vehicles, and DIAN electronic customs systems. AI-powered consolidation algorithms optimized mixed loads of different flower varieties with varying temperature requirements.
Lessons Learned
Executive sponsorship, quality master data, and choosing a partner with deep Colombian logistics experience were the three most important success factors.
Read more flower industry TMS success stories.
Is Your Operation Ready for Similar Results?
If you manage a high-value, perishable, or export-oriented logistics operation in Colombia, this case study likely contains strategies you can apply immediately.
Take action today.
Schedule a personalized demonstration and ROI projection for your flower export, pharmaceutical, or perishable goods operation. Our specialists will show you exactly how these results can be replicated at your company.
